An SEO is an important investment in your website. There are two kinds of SEO, on-page and off-page, today 9Dzine one of the best SEO service provider from Mumbai shall share with you 12 on-page SEO techniques to develop a perfect on-site SEO in no time, to improve your Google Ranking. This will help you generate traffic effortlessly and will also help generate leads.
First, let's discuss what is an on-page SEO?
It is an integral part of your website SEO (Search Engine Optimization), it is a procedure that you need to follow to optimize your blogs/website, so Google can decipher them better and probably rank it higher in its SERPs (Search Engine Result Pages) thereby increasing the amount of traffic to your website/blog. We have listed the things that you need to focus on to get the best result with the least amount of effort.
1. Blog Post title (Meta Title and Description) :
This is an extremely important factor for your on-page SEO. Because more optimized and attractive the tile is, more people would want to click on it, therefore more traffic generated and higher the ranking. Aim to use targeted keywords or phrase towards the beginning of the title (H1) tag, if that’s not possible then try to use variation somewhere in the title.
However, be careful not to use the same word repeatedly in the title tag because it can actually hurt your ranking than raise it higher. And keep the character count under 65.
2. Post concise URL (Permalink) :
Which URL do you prefer?
We are most certain you picked 'a'.
Google tends to have the same preference. Google has stated that the first 4-5 words in your URL are given the most weight. Avoid using symbols, special characters, commas, brackets etc. within the URL. Try using dashes to separate strings in your URL structure.
3. Make use of long-tail keywords :
Few examples of such keywords are 2018, 2019, Best on-page, How to, step-by-step, Guide, Tips, Checklist, For.
You will open a new world of organic traffic when you use such modifiers. It will also increase your Alexa & Siri rank. This also helps Google ranking to understand what your site is about. You can see these modifiers at the bottom of each Google Search.
4. The H1, H2, H3 Tags :
Here, H1 is exclusively used only for the title of your post. Make sure to check that your website structure (WordPress or otherwise) supports this. If you haven’t checked it please take a minute and check it now.
H2-H3 tags can be used as sub-headings, you can drop few keywords here for an added SEO boost, but don't overdo it though, because then Google won't like it.
5. An ideal Keyword Density :
Rule of thumb is to never ever stuff your post with keywords, ideally, the density ratio should come naturally but you can keep in mind to have only 1.5% mix of LSI Keyword.
There is no magical formula for this, just try and use the keywords in the first paragraph and then again in the last paragraph and also use it wisely in the content where it makes sense.
6. LSI Keywords :
LSI stands for Latent Semantic Indexing. Difficult for a layman to understand, it simply means adding context and meaning to your blog post. For example, you have searched for 'bottle' but now how does Google differentiate between a 'glass bottle', 'metal bottle' and a brand name 'bottle'. This is where LSI keyword comes into the picture, in this example using article glass, metal or brand helps the search engine determine all about the keyword one is searching for and they have gained quite some popularity in recent time.
7. SEO Content, because Content is KING :
Yes, if you are really looking to rank higher in Search Engine Rankings, make sure your content is original, engaging and attractive. We got news for you, remember how short blogs used to rank higher, not anymore. Since 2016 the SEO trend has changed. People now want in-depth, comprehensive and informative blog posts which are rich in content, Google states that they prefer a 1500+ word blog post; as such posts have better chances of ranking in the top 10 Google’s position. So making an effort to write that extra bit will not go in vain.
8. Images and Videos :
Visual reference is important, therefore use images where you can, but then again the images need to be optimized by using the "ALT Text" as Search Engine crawlers need it to understand the image, this will help your blog to be more focused and targeted. Also, adding videos or multimedia will make your blog intrinsic and complete thus, better the chances of people sticking around and improving your Google ranking.
Remember not to use large images or heavy media files, as it will slow down your site and ultimately decrease your Google rank. So 'Compress Image' and 'Use a caching Plugin'.
9. Word Count Per post :
There are no set parameters for this, for example, this post is 1000+ words. Ideally, a post should be 700 words or longer, avoid short posts, if possible write longer, well-researched, engaging posts to keep content niche and easier to target highly competitive keywords. Besides if you are writing naturally you will end up covering all related topics and deliver a rich content to your audience.
10. Internal Linking & External Linking :
Link building of your blog posts to related posts. This will help a reader spend more time on your blog page and it will help improve the ranking of your other blog posts. While interlinking use relevant keywords as an anchor, be cautious not to overdo this.
Just as your interlinking your blog posts, it's equally important to link out to an external website, forums, or discussion platforms. Again make sure to link it to trusted websites only. When in doubt use 'nofollow' tag to avoid links from a bad website. Be sure that your linking is relevant and necessary. This will add to the credibility of your website.
11. Share your blog and encourage comments :
'Sharing is for Caring'. So why not do that with your blog posts. The benefit of social sharing is limitless; it will not only get you more traffic but also build a good social network for your posts. Moreover, when a reader comments on your blog, Google notices this and then rewards you for creating a worthy rich content.
12. Optimize your Website :
Most importantly people are using their smartphones or tablets to access your blog posts or website, so make sure they optimized for all devices. The content needs to load faster and should be mobile friendly. If you haven't done it already ask your developer to get on it right away!
This is us signing off, hope these tips come in handy for you to find & contact the best SEO Service Company.